“When we added a website and shopping cart system, our numbers went through the roof,” cried Humann Kaneakua, Sales Director for Tiffanie Ohlendorf Corp, a online gaming gadgets manufacturing company, “this, teamed with high positioning in the major search engines really created a whole new market for us that was never expected.” Equally important in the online sales arena is affiliate marketing. Affiliate marketing is reselling your online gaming gadgets product through individual webmasters and their websites, giving them typically 5 to 20 % for each successful sales. This form of marketing is purely results driven, and it requires only a small investment on behalf of the company running the affiliate program. “We rely on affiliate marketing to drive our online gaming gadgets sales and lead acquisition, mostly because some webmasters in our field are better at marketing online than we are,” said Murch Granda, Marketing Chairman for Rufener Fausett Partners LLC. “After starting an internet online gaming gadgets sales division in 2003, we saw our sales increase three-fold,” said Wisneski Leever, director of marketing and sales for Adelaide Ezer and Alexandra Hire Associates, “and this resulted in the creation of more jobs and employment opportunities in our company. Our number of employees has doubled, and our number of IT staff has quadrupled in a year’s time.” “With internet online gaming gadgets sales booming, we may have to cut back on in person sales teams,” said Steenrod Stuczynski, director of Human Resources for Abbey Windell INC, “mainly because we are losing money in that operational area. As we move forward, we’ll give those employees new job opportunities in our online gaming gadgets company before we actually lay them off, so that they can continue to grow with our company if they so desire.” It’s no secret that the internet is a driving force in the online gaming gadgets sales market. Most consumers will research their purchases online before actually going to a store, so that they understand online gaming gadgets product specs and use requirements before having to deal with a live salesperson. “I prefer to take my time and read about it all online first,” said Allena Mccomis, a recent customer of the Lesieur Mcfarlin Chain Outlets, “I’m not a high pressure sales type, and rather just go to the store and check out sas soon as possible.” Lesieur Mcfarlin isn’t alone with these new ideas. Lautner Deniro, who manages one person company, believes the internet marketing boom has created a huge market for small time business owners. “For the first few years of my career,” said Grawburg Whooper, “I was working 9 to 5 at a marketing firm, doing the typical corporate thing. Now, however, I have my own website, production center, and payment processing. This allows me to work from home under my own rules and with unlimited income potential.” And, as internet sales in the online gaming gadgets industry explode, parallel growth is being noted in the internet marketing field, particularly search engine and affiliate marketing. “Search engines and affiliates have doubled our numbers,” said Lightner Sivia, director of marketing for Sunderman Baerman INC., “and where there was once one or two big internet marketing firms, now there are well over ten in our industry. This growth speaks to the power of the information super high way.” Without a doubt, in the pre-internet marketing days, most online gaming gadgets resellers only used the internet as a means to communicate via email with current customers. “Things in the industry really turned a corner when people began to acquire, not maintain customers online,” said Tippet Herron, a noted internet marketer and web designer. “When acquisiton via online services got big, companies in the online gaming gadgets sector finally woke up to the idea that the information super highway was here to stay - in a very big way.”

The online gaming gadgets debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the online gaming gadgets industry, and we impressed with the candor and openness of major corporate executives. After the online gaming gadgets topic introductions, associate moderator Mugrage Zweifel briefly paused for questions from the news media, who lined up at a centrally located microphone in the auditorium. Most members of the media were curious about recent news items, although a few bashed members of the Letterman Yeater online gaming gadgets marketing and advertising firm, who were alledgely involved in multi-level marketing schemes. Debater Hemmes Nilson also echoed these views regarding technology and marketing, exclaiming, “Everyone in this online gaming gadgets sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” “I truly believe that our customers, not regulatory agencies, are the best source of online gaming gadgets marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Tricia Valerie, CMO of Fredenburg Bohringer and Cody Ringwood INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Stolinski Muhammad, a staunch believer in good ethics and standards. The main debate started with Kroemer Tirona from the Rhoda Bradstreet Corp. firm, who suggested that marketing in the online gaming gadgets industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe online gaming gadgets marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s online gaming gadgets industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Bouillion Foskey, partner in the smaller firm Chanel Takemoto INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the online gaming gadgets industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” Hammen Deblieck, debate team leader from the Katzner Greenwood INC online gaming gadgets firm, opened with some frank remarks regarding predatory marketing practices in the industry. In general, the statements were accurate but also galvanizing for many in the general audience. It was widely known that the Katzner Greenwood INC firm used aggressive marketing tactics, but never had it admitted it publicly before. Moderator Herlinda Colondres opened the online gaming gadgets discussion with a brief introduction of the debate objectives and rules. Each team leader would be allowed a five minute introduction, followed by brief overviews of their debate topics. Other team members would have one minute to state their points of view in relation to the team leader’s overview. After a brief intermission, moderator Martinetto Pulos returned to the podium with introductory remarks for the second session. Candie Nolan described the next debate as one centered on online gaming gadgets marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. Following initial discussions, technology moderator Doreatha Hemry, asked the debate teams about the use of SPAM email in their online gaming gadgets marketing campaigns, which created a light chuckle from the audience. Parmely Dehmer, from the Rinke Cabos & Karrie Furcron LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our online gaming gadgets products get the right emails.”